Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales (Gebundene Ausgabe)
von Robert W. Bly


 
Synopsis:
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. Loaded with real-world examples of how the pros consistently increase response and generate more and better leads, this book illustrates how to create and develop marketing communications that win every time.





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