Fashion Brands. Branding Style from Armani to Zara (Gebundene Ausgabe) von Mark Tungate   Synopsis: Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H&M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to 'hip' fashion - attracting customers to their products who have no interest in sport. How has this transformation happened? "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered our fashion 'sense' and looks at how store design influences what we buy. Rezensionen ansehen...   Angebote zu  Fashion ,  Brands ,  Branding  ab 1 Euro! Siehe auch folgende Artikel: Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them von Michael Silverstein Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes von Pamela N. Danziger Luxury Fashion Branding: Trends, Tactics, Techniques von Uche Okonkwo The Building of Luxury: The Visionary Genius Behind Louis Vuitton Japan von Kyojiro Hata Mehr zu  Business & Investing,  Advertising,  Marketing Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)