Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (Taschenbuch) von Guy Kawasaki, Michele Moreno   Rezensionen: Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book:Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous co-author Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for beating the competition and triumphing in today's hyper-charged business environment. The book is divided into three sections, whose titles alone epitomise its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take- charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman, Amazon.com-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels. © 1998-2001 Amazon.com, Inc. und Tochtergesellschaften Alle Rezensionen ansehen...   Angebote zu  Rules ,  Revolutionaries ,  Capitalist  ab 1 Euro! Siehe auch folgende Artikel: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything von Guy Kawasaki Selling the Dream: Sales as Evangelism von Guy Kawasaki Founders At Work: Stories of Startup's Early Days von Jessica Livingston Getting Things Done. The Art of Stress-Free Productivity von David Allen Mehr zu  Business & Investing,  Management,  Marketing,  Entrepreneurship,  Self-Help Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)