Global Marketing. A Decision- Oriented Approach: A Decision Oriented Approach (Taschenbuch) von Svend Hollensen   Synopsis: Comprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. New to this Edition! Completely updated to lead you into the 21st century, other changes include: *A new section on Forces for Global Integration and Market Responsiveness (Chapter 1) *New coverage (Chapter 3) on Internationalization of SMEs and of services *A new section (Chapter 4) on Individual Competitiveness and Time-Based Competition *New Chapter 5 on International Marketing Research *A new section (Chapter 6) on the EMU and the Euro *A new section (Chapter 14) on International Mobile Marketing *Comprehensive coverage of Knowledge Management and Learning Across Borders (Chapter 19) *More extensive coverage on Global Account Management (GAM) (Chapter 20) Visit www.booksites.net/hollensen to access the Global Marketing Companion Website which includes comprehensive t Svend Hollensen is an Associate Professor at the University of Southern Denmark. His books include Marketing Management, and International Marketing Research (with Marcus Schmidt), also published with Pearson Education. Rezensionen ansehen...   Angebote zu  Global ,  Marketing ,  Decision  ab 1 Euro! Siehe auch folgende Artikel: Strategic Marketing: Planning and Control (Chartered Institute of Marketing): Planning and Control (Chartered Institute of Marketing) von Graeme Drummond Research Methods for Business Students von Philip Lewis Introduction to Management Accounting: Chapter 1-17 von Charles T. Horngren Service Operations Management. Improving Service Delivery von Graham Clark Mehr zu  Business & Investing,  International,  Global Marketing,  Marketing,  Multilevel Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)